202X Vision: What B2B Buyers Want– Sell Smarter, Win Bigger Across Markets

B2B buying behavior isn’t universal—what works in one market may fail in another. Global buyers have different priorities, risk tolerances, and decision-making processes. To win across regions, sellers must adapt their approach to fit local business cultures, procurement dynamics, and buyer expectations.

In this session, we’ll break down how B2B buyers think across North America and emerging markets like India, revealing the key strategies for tailoring your sales and growth playbook to close deals anywhere.

What You’ll Learn:

1. Regional Buyer Mindsets – How decision-making, risk appetite, and purchasing behavior differ across global markets.

2. Selling to Stability vs. Selling to Innovation – Why some buyers want efficiency while others prioritize transformation—and how to position your solution accordingly.

3. Procurement & Budget Cycles Across Markets – Understanding how corporate structures and local regulations impact deal timelines.

4. Identify Transaction and Relationship Buyers – Why some buyers demand long-term engagement while others focus on transactional efficiency.

5. Winning Playbooks from Top B2B Sellers – Case studies on how successful B2B tech companies have scaled sales globally.

Meet the Host:

Vishwendra Verma

Founder and CEO, Growthsutra

Meet the Speakers:

1. Mayank Purwar

   CEO and Board Member, NEXTGEN Innovation Labs

   
   

2. Lee Blackstone

   Owner and CEO, Blackstone & Cullen, Inc.

   
   

3. Dean Nolley

   President & Founder, Sales Growth Imagination, LLC
   

4. Deepak Bhootra

   Chief Executive Officer, Jabulani Consulting LLC 
   

5. Nelson Fernandes

   Founder, BigLeaps Consulting
   

   Who Should Attend?

   ✔ B2B Tech Founders & Growth Leaders expanding into new markets.

   ✔ Enterprise Sales & GTM Teams looking to close deals globally.

   ✔ Marketing Teams adapting messaging to different buyer expectations.

Details:

• Date and Time: March 20, 6:30 PM IST/8:00 AM EDT

• Location: LinkedIn Live

• Registeration Link: https://www.linkedin.com/events/202xvision-whatb2bbuyerswant-se7295751009719525376/theater/

Learn more about GROWTHSUTRA here.