Qualifying Leads #7- Your Challenges On Parade | Part-2

Welcome back to our enlightening journey through the intricacies of B2B lead qualification. In our past session, we explored the impact of incumbent vendors, dissected the influence of the RFP process on lead qualification, and uncovered effective research strategies. We also ventured into the labyrinth of organizational alignment, the art of crafting compelling messaging, and navigating the use of references.

Now, we're gearing up for Part-2 , where we'll continue our exploration of the challenges that often lurk beneath the surface in the realm of lead qualification. Our mission is to empower you with insights, strategies, and actionable solutions.

Topics on the Horizon:

1. Follow the Money: Financial intricacies play a significant role in B2B leads. Understanding budget allocation and return on investment is crucial for effective lead qualification.

2. Lead Qualification Frameworks: We'll delve deep into renowned lead qualification frameworks like BANT, FAINT, MEDDICC, GPCTBA/C&I, and more. Discover how these structured methodologies can optimize your lead qualification process.

3. Persona Power: Seller and buyer personas hold the key to understanding your audience. We'll explore how to harness the potential of personas to tailor your strategies effectively.

4. Aligning Goals and Budgets: The synergy between Sales and Marketing is crucial. Learn strategies for aligning their goals and optimizing budgets for maximum impact.

5. Science Meets Strategy: We've learned that lead qualification is both science and strategy. It requires a systematic approach, supported by data-driven decision-making.

Engage with Us:

But that's not all! This session is all about you. We invite you to share your burning questions on lead qualification with us. Your inquiries will guide our discussions and ensure that we address the topics that matter most to you.

Meet the Host:

Vishwendra Verma

Founder and CEO, Growthsutra

Meet the Speakers:

Dennis Roman

Senior Advisor, Growthsutra and Founder, Romans Numbers

Vijaya Vivek Kamath

Founder Director, TTH Consulting

Jyoti Kaushal Lakhotia

Associate Partner - Travel & Transportation (India and South Asia), IBM Consulting

Sunil Robert

Senior Marketer, Tata Consultancy Services

Eric Siano

Managing Director, Blue Leopard

We're thrilled to have our expert panelists for Session 2. Stay tuned for insights from industry leaders who will unravel the nuances of lead qualification. Join us on October 12th for an engaging and interactive session. It's your opportunity to gain a deeper understanding of lead qualification and to contribute to the discussion with your questions. Mark your calendars, and let's continue this transformative journey together. Stay tuned for more updates!

Date: 12th October, 2023

Time: 07:25 PM IST (09:55 AM EDT)

Platform: LinkedIn Audio [ Qualifying Leads: Your Challenges On Parade- Part 2 ]

Learn more about GROWTHSUTRA here.