When Does a Good Deal Become a Bad Deal? | 202X Vision
Thu, 17 Sept
|LinkedIn Live
B2B Sales, Commercial Risk & Procurement: The Cost of Winning the Wrong Business


Time & Location
17 Sept 2026, 6:30 pm – 7:30 pm
LinkedIn Live
About the virtual session
Host: Vishwendra Verma, Founder, GrowthSutra Expert Panelists: Sumit Gupta : President , QRG Investments & Holdings Limited When Does a Good Deal Become a Bad Deal?
B2B Sales, Commercial Risk & Procurement: The Cost of Winning the Wrong Business
A deal can look attractive on the surface—strong revenue, a marquee customer and a healthy pipeline. But what happens when the assumptions behind that deal begin to unravel?
In complex B2B businesses, winning the deal is only part of the equation. Pricing pressure, margin erosion, contractual commitments, procurement demands, payment terms, supply-chain dependencies and delivery risks can turn a seemingly good deal into a costly obligation.
This session of 202X Vision will explore the questions:
- How sales targets can sometimes encourage the wrong deals
- The hidden commercial risks behind apparently attractive opportunities
- Where pricing, margins and contractual assumptions go wrong
- How procurement decisions can change the economics of a deal
- The impact of payment terms, working capital and supply-chain risks
- What CEOs, Sales, Commercial, Finance and Procurement leaders should evaluate before saying yes
Because the objective isn't simply to win more deals. It's to win the right deals
Event Details:
📅 Date: Thursday, 17 SEP 2026
⏰ Time: 6:30 PM IST / 09:00 AM EDT
📍 Location: LinkedIn Live
🎟 Complimentary — open to all professionals who care about the future of commercial excellence
👉 Reserve Your Seat Here: LinkedIn
