PRICING DESIGN

Service Description

At Growthsutra, we help high-growth SMEs, scaling mid-market firms, and select enterprise divisions build value-based pricing models that defend their margins. If your pricing was set once and never revisited, if every deal ends in a discount, or if your price doesn't clearly track to the value you deliver, you're likely leaving margin on the table without knowing exactly where. We diagnose the gap between what you charge and what you're actually worth to the buyer — then rebuild a model that holds up under negotiation. WHAT YOU GET - A review of your current pricing model against the value you actually deliver - An analysis of discounting behavior — where, how often, and why deals get discounted - Competitive pricing benchmarking against how the market prices comparable value - A read on price sensitivity and willingness-to-pay across your buyer segments - A packaging and tiering review, if your offer is bundled or tiered - A redesigned, value-based pricing model your sales team can defend without discounting OUR PROCESS PHASE 1 — DISCOVERY WORKSHOP We run a structured workshop with your team to understand how pricing is set today, where discounting actually happens, and what's driving it. PHASE 2 — VALUE & WILLINGNESS-TO-PAY ANALYSIS We map what your offer is actually worth to each buyer segment, and where your current pricing over- or under-captures that value. PHASE 3 — COMPETITIVE & MARKET BENCHMARKING We review how competitors and adjacent players price comparable value, so your model is grounded in the market, not just internal cost-plus logic. PHASE 4 — MODEL DESIGN & RECOMMENDATIONS We build a redesigned, value-based pricing and packaging model, along with guardrails your sales team can use to hold the line in negotiation. WHY AN OUTSIDE DIAGNOSTIC Pricing set internally tends to anchor on cost or on what was charged last year — not on what the market will actually bear. We bring an independent, value-based read on your pricing, with a single mandate: find where margin is being given away, not defend the number that's already on the price sheet. READY TO FIND WHERE YOU'RE LEAVING MARGIN ON THE TABLE? Let's talk through how your pricing is holding up today.