Insights

The promise of AI in GTM operations has never been more compelling, with 92% of executives planning to boost AI budgets over the next 3 years. Yet beneath this enthusiasm lies a troubling reality: companies are deploying AI tools on fundamentally broken processes, creating a perfect storm of inefficiency and risk. While over 40% of sales professionals now use AI at work, 58% report disappointment with AI assistance. Read the article to discover the framework for responsible A

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